Privacy Policy & Terms of Service

1. Introduction

Welcome to BrainyPlayLab ("we," "our," or "us"). We are committed to protecting your privacy and ensuring you have a secure experience when using the BrainyPlayLab mobile application ("the App") and the BrainyPlayLab website ("the Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information. By accessing our App or Website, you agree to the terms of this Privacy Policy.

2. Information We Collect (BrainyPlayLab App)

To provide our cognitive training services via the mobile app, we process the following types of data:

• Authentication Data: If you choose to create an account, we collect your email address or Google Account identifier exclusively for authentication and cross-device syncing via Firebase Authentication.
• Gameplay & Cognitive Metrics: We store your in-game scores, accuracy rates, reaction times, and Neural Synergy metrics. This data is kept locally on your device by default. If you enable cloud sync, it is securely transmitted to our databases solely to power your personal progression charts and the global leaderboard.
• Device Information: We may collect non-identifiable device diagnostics (such as OS version and crash logs) strictly to improve app stability.

3. Information We Collect (Website & Blog)

When you visit our educational blog or documentation site at brainyplaylab.com:

• Cookies & Analytics: We use standard cookies to analyze website traffic, understand reader preferences, and ensure the site functions correctly.
• Log Data: Our servers automatically record standard log data including IP addresses, browser types, and timestamp data for security and performance monitoring.

4. Advertising and Affiliate Disclosure

Our website is free to use. To support the creation of our scientific content and maintenance of the servers, we utilize the following third-party monetization networks:

• Google AdSense: We display advertisements served by Google. Google uses cookies (including the DoubleClick cookie) to serve ads based on your prior visits to our site or other websites. You may opt out of personalized advertising by visiting Google's Ads Settings.
• Amazon Associates Program: BrainyPlayLab is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com and affiliated sites. When you click on links to Amazon products within our blog posts and make a purchase, we may earn a small commission at no additional cost to you. We only recommend products related to cognitive health, puzzles, and neuroscience that align with our mission.

5. Data Security & Children's Privacy

We implement industry-standard security measures (SSL encryption, secure database architectures) to protect your personal information. We do not sell, rent, or trade your personal or cognitive data to third parties.

Children's Privacy: The App and Website are designed for a general audience. We do not knowingly collect personally identifiable information from children under the age of 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

6. Your Data Rights (GDPR & CCPA)

Depending on your location, you may have the right to request access to, correction of, or deletion of your personal data. Within the BrainyPlayLab app, you can delete your account and all associated cloud data at any time via the Settings menu. For website data requests, please contact our support team.

7. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, the BrainyPlayLab app, or our affiliate practices, please contact us at:

contact@brainyplaylab.com